La senza opening in Vincom Center
La Senza celebrated their 4th shop opening on may 7th in Vincom Center. This event has had a ground breaking effect within the Vietnamese community. For the first time in Ho Chi Minh City live models dressed in lingerie were put in the window display, showing off the new Pin Up collection of La Senza. The invited guests were thrilled and at the same time pleasantly shocked while watching the sassy & sexy girls playing with the crowd.
This exciting event was to celebrate the new shop opening, showing the new sexy & flirty collection of La Senza SS2010. Collections previewed were; Beyond Cleavage Bra ( La Senza’s no 1 PUSH UP), Perfectly Me everyday bra, Cotton Bra, Panties & Sleepwear, Trendy Design bras and panties and our infamous Ooh La Lace panties
What made this event special is the fact that Vietnamese women were able to bring their boyfriends to this event. Normally Vietnamese men are shy and/or embarrassed to go into lingerie stores with their women, but this time going there together made it an event for men & women to enjoy. The men were able to watch the live models on display while women strolled through the store picking their favorite bras and panties.
La Senza brought a new and distinctive view on lingerie, not only in Vincom but to the entire country. With their 4th shop in Vietnam and their new concept, women in Vietnam have more choice for their underwear. Not only does the brand upgrade the lingerie market in Vietnam it is said to connect well with the Vietnamese women and how they feel about themselves, cheeky, fun & sexy!
Check out the new store in Vincom, Level B1.45 – B1.46 on 70-72 Le Thanh Ton street, Q.1, Tp.HCM.