A brand is not a logo or slogan, but what lies beneath. A strong brand is the sum of a product, a personality and a promise.

Nike’s personality and promise began with Phil Knight and his former coach, Bill Bowerman—a man who wrung every bit of performance out of his athletes and their equipment. It extended to products worn by the world’s greatest athletes, the ones who embodied the same ideals as nike: Steve Prefontaine. Michael Jordan. Mia Hamm. Tiger Woods.

Since 1972, Nike has continued to build this brand on the basis of authentic innovation. That heritage of pushing our limits in single-minded dedication to our athletes continues in every product we make today. 

 Because of that dedication and the success it’s brought, the Nike brand enjoys worldwide recognition. A brand with our reputation tends to exude a quiet confidence, letting its actions do most of the talking. This quiet confidence extends to our retail environments. A simple, well-executed presentation forms a powerful and lasting connection with the consumer.

Nike is globally recognized as the world’s leading designer, marketer and distributor of authentic products for athletes, bringing inspiration and innovation to athletes of all levels around the world.