Merchandise: Blend it (fruits blended with cream yogurt), Top it (pure fresh cream with yogurt), Smoothies, Yogurt parfait (Yogurt with fruits and cereals), Fruit cups

Yogen Fruz was founded in 1986 by Serruya brothers: Aaron and Michael. The brand  name was initiated based the on the idea that yogurt has a big potential on the market, being not only a type of light food but also the replacement of full value food.
Yogen Fruz is now present in 25 countries with more than 1,200 outlets. Yogen Fruz is voted by Entrepre-neur magazine to be the most developed franchise brand name and ranks 15 in the global franchise brand name  in the US.